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We’re a dedicated team of global technology experts capable of offering cost-effective, reliable solutions to your web and marketing needs.
We’re a dedicated team of global technology experts capable of offering cost-effective, reliable solutions to your web and marketing needs.
Digital marketing is now more important than ever because practically everyone is online. Gaining clients’ confidence has grown dependent on having a strong online presence. However, just putting your brand messages out into the internet is not enough for success. What really matters is getting your ads in front of the right people.
Through Google Ads, we provide the following types of ads and placements for businesses of all sizes.
Generic Search Ads are simple text-based ads that appear at the top of Google Search results. They are a great way to draw in an audience as the ad appears when people search for relevant information. They also look quite similar to regular search results.
These ads can be placed across 35 million websites and applications, as well as Google-owned assets (e.g. YouTube and Gmail). Display ads enable you to reach a much wider audience outside of Google Search.
RSAs can modify ad copy in response to particular search keywords. Google will experiment with different combinations of your headlines and descriptions until it finds the most successful one, tailoring the material to reach potential buyers when they are most likely to respond.
App promotion ads do precisely what their name implies: they promote an app. These advertisements are displayed on Google Play, YouTube, and Google Discover as well as the Google Search and Display Networks (i.e.on various websites and other apps).
We offer 6 powerful ways of reaching your audiences on Google Video Partner sites such as Youtube:
These are standard video ads that can be skipped after 5 seconds of playback. They are served both on YouTube and on Google Video Partner sites and platforms.
These ads are a shorter non-skippable format limited to 6 seconds. They are served both on YouTube and on Google Video Partner sites and platforms.
These ads cannot be skipped and must be watched until the end. They are served both on YouTube and on Google Video Partner sites and platforms.
Mastheads are native video-based advertisements that show up in the YouTube Home feed on all platforms. These are premium ads that are bought in advance, and avoid the hassle of auctions.
These feature your brand, product, or service among videos on that your target audience is already likely to watch. They are placed in YouTube’s search results, Watch Next, and in-app Home feed.
Outstream ads are a mobile-only format that are served only on Google Video Partner sites and platforms. They are generally used to reach consumers among non-video content.
DSAs are a type of digital advertisement that work well with e-commerce platforms. They operate within search campaigns and are designed to be utilised with well-developed websites that have distinct content categories and a sizable product selection. DSAs target your advertising to customers looking for comparable goods or services by using your website's content.
A Shopping Ad, as the name suggests, are geared specifically towards e-commerce. With a product image, title, price, and a link to the online store, shopping ads display products that are for sale. They will appear at the top or down the right side of the search engine results page (SERP). You must have a shopping cart on your website in order to run Shopping ads (e.g. through Shopify).
Performance Max Campaigns are a new upgraded amalgamation of Shopping Ads and Local Search Ads. With just one campaign and one product stream, you can effectively increase both in-store traffic and online sales. All of Google's networks, including Google Maps, YouTube, and the Google Search Network, can be used to serve advertisements using Performance Max.
This format is quite effective in increasing in-store traffic or phone calls to a business in a specific location. They can be served on Google Maps, the Google Search Network, YouTube, and the Google Display Network.
Our media buying experts can place your brand messages in front of the right audiences on Facebook and Instagram under these formats:
BrightLight Digital can help you engage with your target audience on LinkedIn through the following ad formats:
Have a project in mind that you think we’d be a great fit for it? We’d love to know what you’re thinking
Have a project in mind that you think we’d be a great fit for it? We’d love to know what you’re thinking
Powerful marketing through the eyes of digital natives. With passion, experience, and expertise on our side, BrightLight Digital is ready to meet and exceed all of your digital marketing needs.
