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We’re a dedicated team of global technology experts capable of offering cost-effective, reliable solutions to your web and marketing needs.
We’re a dedicated team of global technology experts capable of offering cost-effective, reliable solutions to your web and marketing needs.
Investing in email has one of the highest ROIs of all digital marketing methods. For businesses in the B2B segment, email marketing is especially important, although consumer facing businesses also take advantage of its benefits. BrightLight Digital’s email marketing services are tailored to helping you achieve your business goals effectively.
A newsletter is essentially a report of new, interesting updates about a company. News letters are a great way to stay Top of Mind (ToM) to your target audience. Especially in the Business to Business (B2B) segment, newsletters serve as the foundation for successful marketing activities. Newsletters are not only a great way to generate brand awareness, they also keep you in the minds of your existing customers.
Email marketing isn’t just for specific purposes. Email, just like any other channel, email can be used to run entire campaigns, start-to-finish. From generating brand awareness to inspiring repeat purchase, email can be a powerful tool just like any other media. Our email marketers can create entire end-to-end campaigns for your business that will help you achieve your brand objectives.
Integrated marketing communication (IMC) has become the standard practice for large brands targeting a wide audience. IMC is the practice of communicating a consistent message across various platforms to a target audience. The aim here is to raise brand awareness and induce conversions through repeat exposures. BrightLight Digital can craft emails that align well with your other IMC activities to make them even more effective.
Sometimes you want to communicate specific information about a standalone topic. For example, you might be launching a limited-edition product, or inviting people to attend a special event. Or perhaps there is an emergency situation, and you need to notify everyone that you can. These are situations that are best handled with a dedicated email.
A dedicated email sets up the groundwork for your audience to take action. In many ways, they function like the landing pages of websites. These are communication tools with a specific focus, and should lead to a specific action. When you want to attain a specific one-off action from your audience, our email marketers are the experts you should rely on.
Lead Nurturing emails are a very sophisticated form of email marketing. Generating consistent conversions is rarely about just finding leads and pestering them relentlessly. Instead, you want your leads to come to you. This is where lead nurturing comes in.
Lead nurturing emails are all about providing information that matters to your leads when and how they want it. This means creating robust consumer profiles, understanding their needs and desires, and providing value that matters to them. Our email marketers collaborate closely with our consumer insights specialists to create lead generation emails that lead to repeat purchasing behaviour from your leads.
Losing clients from time to time is a natural part of business. It’s undesirable, but somewhat unavoidable. However, this doesn’t mean you can’t mitigate the problem. This is where re-engagement emails come in.
When you notice that a portion of your clientele have stopped purchasing or renewing subscriptions, this is when it’s time to send out these emails. Our team can help you re-establish goodwill and renew their interest in your brand through compelling re-engagement emails.
Have a project in mind that you think we’d be a great fit for it? We’d love to know what you’re thinking
Have a project in mind that you think we’d be a great fit for it? We’d love to know what you’re thinking
Powerful marketing through the eyes of digital natives. With passion, experience, and expertise on our side, BrightLight Digital is ready to meet and exceed all of your digital marketing needs.
