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BrightLight Digital exists to fulfil one single goal – to make digital marketing more accessible to small and medium businesses in the UK.
In the current age where almost everyone is online, going digital with your marketing is beyond essential. Even word of mouth, one of the oldest forms of marketing, now happens more on social media than at the corner pub. At the same time, web presence has become essential to earning customers’ trust. When customers see a well-developed website, they are automatically more prone to trust a business. Conversely, businesses without digital marketing suffer from very slow customer growth.
It would then seem obvious for everyone to take advantage of digital marketing. And yet, this is far from reality. Many small and medium businesses are wary of digital because of seemingly high costs. They hear terms like “cost per click” and feel like they don’t have the necessary budget.
Much of this perception comes from many companies pouring thousands of pounds into campaigns that produce little value for money. Our experience tells us that this stems from trying to adapt traditional marketing practices to digital media.
What many businesses and agencies don’t realise is that digital isn’t just yet another channel. It’s a whole new type of marketing ecosystem that works in completely different ways to traditional media.
A significant portion of this misunderstanding comes from most businesses and agencies having leadership from generations who were introduced to the internet much later in life. Their preconceived biases cloud their understanding and judgement.
This why our advantage matters.
Gen X-ers and Millennials who grew up with the internet. Combined with our experience and formal marketing training, we understand the inner workings of the digital space far better than older marketers. As a result, we also know how to get the most value out of a given marketing budget. We craft tailor-made digital solutions to best meet the marketing goals of our clients big and small.
Our team consists of dynamic and creative professionals with diverse skill sets and a passion for delivering innovative advertising solutions.
Co-Founder & CEO
Co-Founder & Head of Business Development
Co-Founder & Creative Director
Web Developer
Visualiser
Web Developer
Web Developer
UI/UX Designer
Powerful marketing through the eyes of digital natives. With passion, experience, and expertise on our side, BrightLight Digital is ready to meet and exceed all of your digital marketing needs.
